from the inception of bright lights big pretty, we've had strongly forged in our minds the notion that this type of business is beneficial to the environment. it's an important aspect of what we do and why we do it: not only does the clothing we sell LOOK great, it's also serving a purpose in that we are by example encouraging others to reuse already created items. the impact is that we potentially help to reduce the number of new items required by any given customer. this is not only important with regard to the use of animal lives, raw materials and the release of toxic emissions, but also stands to improve the quality of life in so many cultures in which the people are criminally underpaid to work in terrible conditions toward the production of the "disposable", cheap clothing that so greatly fills our malls and super stores. we're committed to this cause; so committed that from now on 10% of the sales of each of our collections will go toward an environmental agency or nonprofit of our choosing. stay tuned for announcements on which agencies we ultimately support, and please, feel free to comment on any toward which you have a particular affinity. this is our world. let's keep it beautiful, one vintage outfit at a time.